Everytown for Gun Safety: Culture, Creativity & Collective Action
Partners: USC’s Hollywood Health & Society, Steve Levitan Productions
E3 Nexus collaborated with Everytown for Gun Safety to amplify its Wear Orange campaign through culturally resonant storytelling, talent partnerships, and entertainment industry integration. Our goal was to expand the conversation around gun violence prevention beyond advocacy circles—activating creators, artists, and influencers to drive awareness through authentic connection and creativity.
Working alongside USC’s Hollywood Health & Society and Emmy-winning creator Steve Levitan, we produced an intimate convening at Levitan’s Los Angeles home, bringing together writers, producers, and cultural leaders to explore narrative opportunities for change. The event served as both a think tank and catalyst—bridging the gap between advocacy and artistry.
E3 Nexus also led influencer campaign development and execution for Wear Orange, sourcing, curating, and managing talent to create emotionally powerful, shareable content that mobilized communities nationwide. Additionally, we facilitated partnerships with musical artists who brought the message to life through performance and storytelling, amplifying the emotional core of the campaign.
Our Role:
Campaign strategy and influencer activation
Script and entertainment integration consulting
Convening production and partner coordination
Music artist partnerships and talent outreach
Impact:
Expanded Everytown’s reach across cultural and entertainment spaces
Drove authentic engagement with diverse creators and audiences
Strengthened the intersection of music, advocacy, and narrative change in the national gun safety movement