Client Need:

Learn on TikTok envisioned launching a content creation series during the pandemic to disseminate educational content. The challenge was to enlist micro/macro influencers who aligned with the Learn on TikTok criteria and could effectively engage audiences on the platform.

E3 Nexus Approach:

E3 Nexus strategically built a pipeline of micro/macro-influencers with a pre-established following on Instagram. Recognizing the potential for cross-platform engagement, our team identified influencers whose content creation style and expertise resonated with the Learn on TikTok criteria. The approach involved seamlessly translating their existing Instagram influence to TikTok, ensuring a consistent and engaging presence.

Outcome:

The outcome was a successful synergy between Learn on TikTok and various influencers. E3 Nexus facilitated the transition, enabling influencers to create engaging content on TikTok seamlessly. The carefully curated lineup met and exceeded Learn on TikTok's criteria, resulting in a dynamic content creation series resonating with audiences during the pandemic. The strategic approach showcased the adaptability and effectiveness of E3 Nexus in navigating the evolving landscape of content creation.